Shopify Optimization
More Revenue
From Your Store
Boost conversion rate, improve loading times, and optimize user experience -- data-driven and sustainable.
Does This Sound Familiar?
Traffic but No Sales
Visitors come to your store but don't buy. Your conversion rate falls short of expectations.
Slow Loading Times
Your store loads too slowly -- visitors bounce before they even see a product.
High Checkout Abandonment
Customers add products to the cart but never complete the purchase.
Unclear Navigation
Visitors can't find what they're looking for. The navigation is confusing and the customer journey unclear.
Outdated Design
Your store looks dated and fails to build trust with new visitors.
No Data Foundation
You're optimizing based on gut feeling because you lack clear data on user behavior and conversion paths.
The Result: A Store That Sells More
Targeted optimization instead of guesswork -- measurable and sustainable.
Get in TouchHigher Conversion Rate
Optimized purchase flows and trust elements ensure more visitors become buyers.
Faster Loading Times
Through code optimization, image compression, and app audits, your store becomes noticeably faster.
Better User Experience
Clear navigation, well-structured product pages, and a seamless checkout process.
Measurable Results
Tracking, heatmaps, and data analysis make optimization success visible.
My Optimization Focus Areas
Shopify Optimization -- Focus Areas
Conversion Rate Optimization (CRO)
Purchase path analysis, A/B testing, trust elements, calls-to-action, and checkout optimization.
PageSpeed & Performance
Code audit, image optimization, app analysis, lazy loading, and Core Web Vitals.
UX & Design
User navigation, responsive adjustments, product page layout, cart optimization.
SEO Optimization
Technical SEO, meta data, site structure, internal linking, and structured data.
What Store Optimization Includes
Analysis & Audit
- Store audit & weakness analysis
- PageSpeed analysis (Lighthouse)
- Conversion funnel analysis
- Heatmap & user behavior
- Competitor analysis
Optimization & Implementation
- Loading time optimization
- Checkout optimization
- Product page optimization
- Mobile optimization
- App audit & cleanup
Monitoring & Growth
- Tracking setup (GA4, Hotjar)
- A/B testing
- Conversion monitoring
- Ongoing support
- Quarterly reviews
Projects
Uhren2000
Comprehensive Shopify development including auction feature integration and product security management for a luxury watch store.
Niegeloh Solingen
Complete Shopify store setup with all necessary components for a successful launch.
Holzbrueder
Setting up an exclusive B2B area with Sparklayer, cross-selling features, and custom variant options.
7vintage
Custom sections built from scratch with HTML, CSS, and Liquid, fully aligned with the brand aesthetic.
Verbum Medien
Online store setup for the publishing house with ongoing maintenance, working closely with marketing and SEO for successful book sales.
Die Gardine
Store setup with integrated custom product dimension selection, SEO optimization, and tailored features for curtains and fabrics.
NewNiche
Redesign and launch of a custom theme with artistic design standards and premium product presentation for an exclusive fragrance brand.
Hanoju
Migration from Shopware to Shopify with relaunch, customer data import, and newsletter setup for a seamless transition.
Client Reviews
Reliable and Professional
«We worked with Maik on several customizations to our clients' Shopify theme and are completely satisfied with the results. He reliably fixed technical issues, implemented custom requests cleanly, and gave us useful advice on how to further develop the store. All tasks were completed on time and to a high standard. We would work with him again anytime and can recommend him to others.»
Precise Implementation
«We worked with Maik on our store and were truly impressed by the results. The technical implementation was excellent and he perfectly understood and executed our design ideas. Communication was smooth and straightforward, making the entire process very easy. He has a great sense for both design and functionality. Highly recommended!»
Great Consulting
«Maik is very hands-on and pragmatic in Shopify development. He always kept me informed about progress, showed possible solutions, and helped me make informed decisions.»
Great Communication and Quality
«Working with Maik was excellent. Communication was very easy and straightforward. He completed the work to a very high quality with fast turnaround. I will definitely hire him again for future project requirements.»
Clean Work
«Maik did fantastic work helping us with our Shopify theme. We needed clean and tidy work that wouldn't cause issues on the rest of the website, and he delivered perfectly.»
Pleasant Collaboration
«Very pleasant collaboration. The consulting was clear, honest, and effective. Communication on eye level, quick coordination, and the right course was set swiftly. Top results, reliable, and absolutely recommended. Would work together again anytime.»
Shopify from Scratch
«Maik built our Shopify store from scratch and supported us with product management. He also developed custom sections and implemented features tailored to our needs. His technical knowledge and general consulting helped us a lot in getting started with Shopify. The quality of his work was high and he met all deadlines. Communication was clear and straightforward. We would definitely work with Maik again.»
Migration from Jimdo to Shopify
«Maik migrated our store from Jimdo to Shopify. He set up the new website and professionally imported all our data. Throughout the entire process, communication was easy and the collaboration very pleasant. Maik also provided design consulting and carefully implemented every one of our requests. We wholeheartedly recommend him as a Shopify freelancer.»
Frequently Asked Questions About Shopify Optimization
Costs depend on the scope and optimization goals. An initial audit with concrete recommendations starts at EUR 500. Comprehensive optimization projects start at EUR 1,500.
Technical optimizations such as PageSpeed improvements take effect immediately. Conversion optimizations show measurable results within 2-4 weeks, depending on traffic volume.
Even increasing the conversion rate from 1% to 1.5% means 50% more revenue with the same traffic. I identify the biggest levers and implement them strategically.
That depends on the current state of your store. Often, targeted adjustments to product pages, checkout, and navigation are sufficient. I only recommend a full redesign when the foundation is not solid.
I analyze code, images, apps, and third-party scripts. Through targeted measures such as image compression, code cleanup, and app audits, I improve Core Web Vitals and the Lighthouse score.
Yes. I work with Google Analytics 4, Hotjar, Lucky Orange, Google Search Console, and Shopify Analytics. If no tracking has been set up yet, I handle the setup.
Both. You can book individual measures such as a PageSpeed audit or checkout optimization. For long-term results, I recommend a comprehensive package.
Yes. Many clients work with me on an ongoing basis. In monthly or quarterly cycles, I continuously analyze, optimize, and test for sustainable revenue growth.
Contact
Quick & Straightforward
Just let me know what it's about -- I'll typically get back to you within one business day. In the initial call, we'll discuss your goals together and I'll show you concrete implementation options.
Individual & Transparent
Whether new development, relaunch, or optimization -- I offer tailored solutions matched to your budget and timeline. Initial consultation included.
Email: info@dd-gossen.com
Phone: +49 15168487847
Shopify Optimization: More Revenue Without More Ad Spend
Most Shopify stores don't fully realize their revenue potential. Through targeted conversion rate optimization, faster loading times, and better user navigation, you get more out of your existing traffic -- without spending a single euro more on advertising.
PageSpeed as a Revenue Factor: Why Every Second Counts
Studies show that one additional second of loading time can reduce the conversion rate by up to 7%. As a Shopify freelancer, I optimize your store's code, images, and app landscape for maximum speed and better Core Web Vitals.
Shopify Conversion Optimization for Stores in the Rhine-Main Area
Whether in Frankfurt, Wiesbaden, or Mainz -- as a Shopify freelancer based in Wiesbaden, I help local e-commerce businesses boost their conversion rate and improve their store performance. Personal consulting, data-driven optimization.
Checkout Optimization: The Underestimated Conversion Lever
The checkout is the most critical point in the purchase process. By optimizing payment options, shipping information, and trust signals, the abandonment rate can be significantly reduced. As a Shopify developer, I know the technical adjustments that make the difference.